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May 2019

Avis Advertisement features Central Otago Artist Rachel Hirabayashi. [Mon, 27 May 2019]

  • Avis Advertisement features Central Otago Artist Rachel Hirabayashi. -

Have you noticed the artwork used by Avis in their latest brand advertising? The arrivals and departures board at airports all over New Zealand are showing Rachel Hirabayashi's paintings. Rental car company, Avis, has received much attention for putting artists in their rental cars and sending them out to collaborate with Jonathan May. Jonathan is a Sydney based art director, for Flint production company, who has recently won best cinematography at the Moscow Short Film Festival for his 'Rear View Window' film. With a team of people he and Rachel went to some of Rachel's favourite southern places. Rachel talks about what drives her and how art is a part of her life - as we watch the scenery we see in her paintings. Now the short film is being shown on Qantas inflight service. You can see it online where there are details about other artists from here and Australia who are also part of the campaign. 

To see the short film click HERE.