Events Calendar

What's happening in Central Otago

Rural Women NZ WoolOn Creative Fashion Event

Region: Central Otago
Dates: Fri, 17 August 2018 - Sun, 19 August 2018 @ Daily.

  • Rural Women NZ WoolOn Creative Fashion Event

Coming soon!

From its humble beginnings, WoolOn has become a regular feature on the Central Otago Events Calendar.  Now attracting entries from all over New Zealand and overseas, it has grown from a small show on a very limited budget into two nights of fashion extravaganza.

Wool is an important story not only for Central Otago where the Awards are held but also for New Zealand.  The Central Otago region’s landscape has always been the perfect backdrop to inspire designers’ fashion clothing over the years.

The WoolOn Creative Fashion Event makes the connection between fibre, art, and glamour.  You see bold cutting edge design from a beautiful raw product. All garments entered must be 75% wool and there are eight categories in the event. 

The first show was in 2004 in Molyneux Park Stadium in Alexandra. Over the years the aim has been to raise the production standards and present a fashion event on par with anything in New Zealand. This is a celebration of wool fibre, recognising the traditional creative arts of knitting as well as exploring new design and encouraging younger people to get involved. The event includes the popular Streetwear, Special Occasion, and Avant-Garde sections. Also, an exciting section called Collections that allow designers to enter their garments with a common look and feel. In recognition of the many techniques suitable for creating wool garments, there are specialise craft sections and a new Accessories section to showcase designers talents more broadly. To encourage young designers there is the Under 23 Emerging Designer Award or the Novice section for designers who may be experienced in their craft but haven’t previously entered an awards event. 

Judges are from a range of fields – Fashion, education and industry leaders lending their talent and experience to an outstanding event.  WoolOn relies on sponsorship, volunteers, and involvement from local businesses not only for the front of house but behind the scenes during the months of preparation.

The fashion show runs for two nights. On Friday the 17th of August, the Alexandra New World First Look Event will be held and on Saturday 18th of August, the annual Rural Women New Zealand WoolOn Awards hit the stage. On the Sunday 19th of August, individuals can get up close with designers and the garments at a unique Central Stories Fashion event.

Less than 50 tickets remain for the unique 'Up Close' gathering that will follow the two-night WoolOn fashion event in August.

Up Close will be held at Central Stories Museum & Art Gallery on Sunday August 19. Here the 2018 winning garments from the Rural Women New Zealand WoolOn Awards can be viewed at close quarters. WoolOn's expert judges will explain why these creations were picked out as the winners from the 57 entries and give insider tips on the industry.

Designers will also be present to share their ideas and knowledge with those passionate about wool craft and design. It's only $10 a ticket and an information pack outlining how to enter WoolOn 2019 will be available.

Organisers are delighted at how popular the shows are proving with Saturday's event sold out weeks ago and seats for the New World First Look catwalk show on Friday August 17th disappearing fast. WoolOn thank everyone for their great support.

Tickets:, visit any Central Otago I-site or Ph. 03 262 7999.